Here at PSI we print for all sorts of clients, and a main part of our client base is design / clothing labels. For all of our design label clients (amongst other things) we also take care of their custom tagging on the garments, this is where we include a customised tag (or tag print) on the shirts to replace the t-shirt brand tag.
But this shouldn’t be seen as something which is exclusively available to our clothing label clients. Custom tagging is a relatively inexpensive way to give a lot more credibility to your product and also to your brand as a whole, so whether you’re a Crossfit Gym, Band, Event organiser or any type of business where the garments are being resold or used for promotional purposes, custom tagging is a really important option to consider.
There are a few things to cover regarding your options with custom tagging, so let me break it down for you:
“I’m so glad I chose to print my designs on the cheapest t-shirts I could find…said no one ever!”
This something we have known for a long time but have only really shared it with people over the phone.
To see an image that really shows you side by side, the difference between a premium AS Colour t-shirt and a cheaper t-shirt, is super powerful.
In the t-shirt printing industry over the past few years, it has been trendy for companies to offer “Environmentally Friendly” printing services to their clients. Usually what they are really promoting is printing t-shirts with water based inks.
Now as someone who is an industry insider, let me shed some light on the reality of the situation.
All t-shirt suppliers use this code when describing their different garment options, and you might have been wondering, what is GSM? We thought we might go through that for you to help clarify this term.
GSM stands for Grams per Square Metre – so it’s referring to the weight of the fabric. However, a lot of people often form the opinion that lightweight fabric equals poor quality and heavyweight fabric equals good quality…..this is not always the case!
In fact, a lot of t-shirt suppliers who have lightweight t-shirts available actually charge more for this option.
So what does equal quality?