In the t-shirt printing industry over the past few years, it has been trendy for companies to offer “Environmentally Friendly” printing services to their clients. Usually what they are really promoting is printing t-shirts with water based inks.
Now as someone who is an industry insider, let me shed some light on the reality of the situation.
All t-shirt suppliers use this code when describing their different garment options, and you might have been wondering, what is GSM? We thought we might go through that for you to help clarify this term.
GSM stands for Grams per Square Metre – so it’s referring to the weight of the fabric. However, a lot of people often form the opinion that lightweight fabric equals poor quality and heavyweight fabric equals good quality…..this is not always the case!
In fact, a lot of t-shirt suppliers who have lightweight t-shirts available actually charge more for this option.
So what does equal quality?
Besides providing highly amusing free entertainment, people-watching can be a great source of inspiration for all creatives and business people. For example, let’s take a look at some tactics T-shirt designers might use to get creative inspiration from people-watching.
At the age of 69, Toby is a fit and energetic man who’s still heavily involved in the daily operations of his industrial plumbing business. He calls himself a realist, and he has a self-professed distrust of advertising. He won’t watch commercial television or listen to commercial radio, and if he spends time on the internet, his wife closes the door on him to muffle the sound of his non-stop grumbling about marketers being brainwashers.
Toby’s not unusual. People want information, but they want it at their own convenience – more often than not, they’ll hang up on telemarketers, delete spam emails, mute the TV when commercials are on, and pointedly ignore billboards while driving. It can be really hard for a business to make potential customers aware that it even exists, when so many of those people are determined to close their eyes, block their ears and sing “blah-de-blah-de-blah-blah, I can’t hear you!” The money you pour into advertising can easily disappear straight down the drain, resulting in very little, if any, return to you at all.
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